DraftKings partners with Detroit Pistons for daily fantasy sports, iGaming and betting

DraftKings Inc. (Nasdaq: DKNG) has become the exclusive official daily fantasy sports partner of the National Basketball Association’s (NBA) Detroit Pistons, as well as an official sports betting and iGaming partner of the team.

Announced Monday, the new deal gives the Boston-based sports betting company access to Pistons logos and trademarks and includes DraftKings-branded courtside LED signage as well as in-game basket pad branding.

Experiential prizes:

Additionally, fans of the team that is a member of the league‘s Eastern Conference Central…